THE Lifeblood mobile unit is set to come to Hamilton again from this week as the call goes out for new donors to consider rolling up their sleeves.

With World Cancer Day last week, Lifeblood is calling on people to support cancer patients by donating blood this February.

More than 10,000 blood donations are needed every week to support cancer patients, and with diagnoses predicted to increase by 22 per cent by 2031, cancer patients will need more donors to support them over the next decade.

To raise awareness of how donated blood and plasma can help people living with cancer, Lifeblood has teamed up with fashion designer, Camilla Franks, who has designed a limited-edition bandage, which will be rolled onto the arms of donors at Lifeblood donor centres throughout February.

34 per cent of all donated blood collected in Australia is used to treat cancer and blood diseases.

76 per cent of Australians know someone who has cancer now or has had it in the past, but a majority do not know how blood and plasma helps cancer patients (54 per cent percent say they do not know anyone who has received a blood product, while a further 13 per cent are unsure).

Cancer patients often need many transfusions of blood, plasma, or plasma medicines during their treatment.

On average, one acute leukaemia patient in treatment needs nine units of red cells every month, or 36 units of platelets each month, with four donors needed to make up each bag of platelets.

They could need one or both products for the duration of their diagnosis, which can last anywhere from eight months to years.

Executive director of Donor Services, Cath Stone, said there was a common misconception that most blood is used in trauma and emergency situations, but that a third of blood and blood products are used by cancer patients.

“During chemotherapy, platelet counts can become very low so patients may receive a platelet transfusion to prevent bleeding,” she said.

“Or they may need a medication made from donated plasma, called IVIg, which can help them remain strong enough to fight the disease, by boosting their immune systems.

“With the number of cancer diagnoses set to increase to around 1.7 million by 2031, we know that the demand for blood and plasma will be greater than ever over the next decade, so we need people to become donors now. We need 100,000 new donors this year alone.”

Speaking about her role in the campaign, Camilla Franks said blood donations were such a simple thing that was so powerful.

“Even in the moments we feel our most helpless, there is something we can do to help a loved one living with cancer,” she said.

“We can give blood. I hope that this design can act as a reminder of that for people - a symbol of hope.

“Wearing this bandage is a way to show the world that you care.”

There’s even an Instagram competition to win a limited-edition signed print of the incredible artwork, along with a bandana in the design.

The Hamilton Mobile Blood Donor Centre will be at Melville Oval, and at the time of print still had over 20 appointments available for the two week visit, which runs from February 13 to 24, Monday to Friday.

Most appointments are available on Wednesday, February 22 and Thursday, February 23.

To book a donation, call 13 14 95 or book online at lifeblood.com.au or on the DonateBlood app.