High-end Chinese label using QR codes to link to local farm

THE Edition Traceable Wool Collection garments created from the Watt farm’s wool has been estimated to be valued at about $6.75 million, underlining just how prestigious a deal this was. With QR codes on each piece, consumers in China can scan the label and see exactly where the superfine wool came from, as well as further information about the farm. Photo: SUPPLIED.

By Mark Rabich

January 20, 2024 | 11:00 AM

Balmoral wool farmer enters partnership with Beijing women’s fashion powerhouse

CHINA may be thousands of miles away and a world away from Australian wool farming culture, but signs that world is effectively getting smaller are increasing, with a Balmoral sheep farm having their premium-quality fleece selected for exclusive use by an upmarket fashion label.