FOLLOWING the switch-off of Channel 10 broadcasting into Mildura on June 30 due to its perpetual unprofitability, industry stakeholders and some in the wider regional community have been left wondering about the future of free-to-air (FTA) TV services as increasingly society has moved towards watching content primarily via internet connections.
While the Sunraysia town of about 35,000 people still has the other broadcasters for now, well and truly gone for every Australian is the heyday of the influence of conventional TV from towers high on mountains with only one channel of rigidly-programmed standard-definition analogue content in a 4x3 aspect ratio offered and audiences adjusting their weekly schedules around their favourite serials and upcoming Sunday night blockbuster movies.