Launched on Wednesday, the new Aussie Meat Trade Hub consolidates resources and services regarding Australian beef, sheepmeat and goatmeat across global markets via a single login.

MLA’s general manager of international markets, Andrew Cox, said the ultimate role of the Hub was for the world to have a single, streamlined site to access suppliers of world class Australian red meat.

“Prior to the Hub’s launch, users may have needed to log in multiple times across multiple websites to complete different tasks,” he said.

“Now, users can access the five functional areas: exporters database, brand and licensing, assets library, global insights and trade shows, in one place with access via a single sign-on using their existing myMLA account.”

There is also relevant content for Australian red meat producers and MLA’s industry partners.

Users will enjoy content tailored based upon their profile, and the full range of tools and services offered by MLA.

While the new Hub provides benefits for Australian producers and exporters, there are a range of benefits available for those in overseas markets.

For importers, they can connect directly with potential exporters to enquire about world class Australian red meat through the new and improved Hub.

An integrated workflow enables trade show exhibitors to self-manage trade show preparations such as supplying booth artwork and gives users access to marketing collateral and brand imaging.

“Australia’s reputation for producing trusted high quality red meat products is shown by Australia exporting to more than 100 countries around the world,” Mr Cox said.

 “The Aussie Meat Trade Hub simply makes buying and selling the world’s best red meat easier.

“We’re very excited to showcase our product to more of the globe through this Hub.”