MICHAEL Crowley has been announced as the new managing director of the Meat and Livestock Association (MLA), starting on May 27.

Michael Crowley comes to the role as he vacates the chief executive position at Herefords Australia.

The announcement follows an extensive recruitment process to find a new managing director to lead the red meat and livestock industry Research and Development Corporation.

MLA chairman Alan Beckett said that Mr Crowley comes to the role with extensive experience with the industry domestically and internationally, including several senior roles previously with MLA.

These include manager of Meat Standards Australia (MSA), regional manager for Europe and Russia, and general manager for research, Development and Adoption, covering a 14-year period.

“The MLA Board is thrilled to announce Michael as Managing Director,” Mr Beckett said. “His knowledge of the industry and of MLA’s functions will see him well-placed to ensure MLA continues to deliver high impact services and outcomes for industry.

“MLA is about to begin consultation and development of a new five-year strategic plan and we look forward to Michael leading that process.”

Mr Crowley said he was excited by the opportunity and privilege to lead MLA as its managing director.

“The Australian red meat and livestock industry is an exciting and dynamic industry,” Mr Crowley said.

“MLA has a key role in driving that further through R&D, innovation, marketing, and much more.

“I look forward to working with the MLA team, its board, levy-payers, peak councils, government and all of our partners to deliver high impact outcomes for the industry.”