REGIONAL towns across Victoria are being called on to get creative and show off their locally produced food and drinks as part of the State Government’s $1 million Regional Activation Grants Program.

The first round of grants under the new program opened today for Regional Tourism Boards, food and fibre groups, and regional bodies to apply for funding.

Grants of up to $70,000 are available to hold local events that showcase food and beverages in the regions where they are produced.

The new initiative will promote high quality food and beverages produced in Victoria’s regions and connect local producers and consumers.

Events may include vibrant farmers’ markets, immersive food and beverage festivals, or collaborative tasting sessions, directly engaging local communities with producers.

Victoria’s food and drinks sector is world-class, and these grants will support greater appreciation for locally sourced products and strengthen the community’s connection with the creators behind the goods they value and enjoy.

Businesses involved will also have their products showcased on the Vic Grown website.

The webpage serves as a comprehensive hub, showcasing diverse producer profiles, offering insights into the rich stories behind local products, and facilitating easier access for consumers seeking locally sourced produce.

“We’re empowering local producers to promote Victoria’s wonderful variety of locally sourced food and drinks and celebrate the unique stories behind every product,” agriculture minister, Ros Spence said.

“These grants will help foster a rich appreciation for Victorian produce and encourage consumers to shop in their local region and build a connection with local producers.”

Victoria’s agricultural sector generates more than $20 billion for the economy each year and is Australia’s biggest producer of dairy, sheep meat, horticulture for human consumption and more, with many of the products available locally.

The $2 million Victorian Grown initiative intends to get more Victorian premium produce on plates, both here and globally.

Applications close 16 February 2024.

To apply for a grant and view program eligibility and guidelines visit, bit.ly/3H5sqDR